Etta Bertha's founder, Tami Dash, was bitten by the literary bug in grade school. While she expressed her creative talents through writing songs, short stories and skits, she was unwilling to share her art with anyone except for her teachers. She continued writing into adulthood when she discovered that novels and screenplays provided the most satisfying expression of her writing abilities.

With encouragement from family and friends, Tami skillfully composed her first romantic drama, Love, Hell or Right…3 Elements of an Urban Drama.

Tami resides in the suburbs of Atlanta with her family, and is currently completing a book of Novellas under the Love Hell or Right (LHOR) title -- LHOR the Intro. LHOR the Introintroduces the reader to the four main characters from the, Love, Hell or Right novel from childhood up until the moment where the novel Love, Hell or Right begins.

LHOR the Intro is scheduled to be released in May of 2010.